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Normal view MARC view ISBD view

Ethical marketing and the new consumer /

Arnold, Chris

Ethical marketing and the new consumer / Chris Arnold - Chichester : Wiley, 2009 - 272 p. : ill.

Includes bibliographical references and index

ISBN: 9780470743027

Subjects--Topical Terms:
MARKETING--MORAL AND ETHICAL ASPECTS
NEW AGE CONSUMERS

LC Class. No.: HF5415 / A766E

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