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Why people buy things they don't need : understanding and predicting consumer behavior /

Danziger, Pamela N.

Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger - Chicago, Ill. : Dearborn Trade, c2004 - 291 p. : ill.

Includes bibliographical references and index

ISBN: 0793186021

Subjects--Topical Terms:
Consumer behavior
Consumers--Research
Marketing research

LC Class. No.: HF5415.32 / D369W

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Why people buy things they don't need : understanding and predicting consumer behavior /

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