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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /

Salinas, Gabriela

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas - Chichester : Wiley, c2009 - 420 p. : ill.

Includes bibliographical references and index

ISBN: 9780470740316

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Valuation

LC Class. No.: HF 5415.1255 / S244I

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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /

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