Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 8th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill Irwin, c2009 - 838 p. : col. ill., col. maps
Includes bibliographical references and indexes
9780071284400
Advertising
Sales promotion
Communication in marketing
HF5823 / B442A 2009
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 8th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill Irwin, c2009 - 838 p. : col. ill., col. maps
Includes bibliographical references and indexes
9780071284400
Advertising
Sales promotion
Communication in marketing
HF5823 / B442A 2009
