Essentials of marketing : a marketing strategy planning approach /
Perreault, William D. Jr
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy - 12th ed. , McGraw-Hill international ed. - New York, N.Y. : McGraw-Hill Irwin, c2010 - 691 p. : col. ill., col. maps
Includes bibliographical references and index
9780070172463
Marketing
HF5415 / P477E 2010
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy - 12th ed. , McGraw-Hill international ed. - New York, N.Y. : McGraw-Hill Irwin, c2010 - 691 p. : col. ill., col. maps
Includes bibliographical references and index
9780070172463
Marketing
HF5415 / P477E 2010
