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Brand avatar : translating virtual world branding into real world success /

De Mesa, Alycia

Brand avatar : translating virtual world branding into real world success / Alycia de Mesa - Basingstoke : Palgrave Macmillan, 2009 - 187 p. : ill.

Includes bibliographical references and index

ISBN: 9780230201798

Subjects--Topical Terms:
Branding (Marketing)
Virtual reality
Success in business

LC Class. No.: HF5415.1255 / D453B

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Brand avatar : translating virtual world branding into real world success /

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