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Just good business : the strategic guide to aligning corporate responsibility and brand /

McElhaney, Kellie A.

Just good business : the strategic guide to aligning corporate responsibility and brand / Kellie A. McElhaney. - San Francisco, Calif. : Berrett-Koehler , c2008. - 194 p. : ill.

Includes bibliographical references and index

ISBN: 9781576754412

Subjects--Topical Terms:
Social responsibility of business
Brand name products

LC Class. No.: HD 60 / M323J

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Just good business : the strategic guide to aligning corporate responsibility and brand /

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