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Handbook of brand relationships /

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors - Armonk, N.Y. : M.E. Sharpe, c2009 - 424 p. : ill.

"Society for Consumer Psychology"--Cover

Includes bibliographical references and indexes

ISBN: 9780765623577

Subjects--Topical Terms:
Relationship marketing
Brand choice
Branding (Marketing)
Customer relations

LC Class. No.: HF 5415.55 / H362

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