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The science and art of branding /

Franzen, Giep

The science and art of branding / Giep Franzen and Sandra Moriarty - Armonk, N.Y. : M.E. Sharpe, c2009 - 575 p. : ill.

Includes bibliographical references and index

ISBN: 9780765617910

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Consumer behavior
Social values
Branding (Marketing)--Management--Case studies

LC Class. No.: HF 5415.1255 / F726S

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The science and art of branding /

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