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Advertising account planning : a practical guide /

Kelley, Larry D. 1955-

Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer - Armonk, N.Y. : M.E. Sharpe, c2006 - 156 p. : ill.

Includes bibliographical references and index

ISBN: 0765617307

Subjects--Topical Terms:
Advertising
Advertising--Management
Advertising campaigns

LC Class. No.: HF 5823 / K444A

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Advertising account planning : a practical guide /

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