BU Library and Learning Space

Virtual social identity and consumer behavior /

Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors - Armonk, N.Y. : M.E. Sharpe, c2009 - 230 p. : ill.

Includes bibliographical references and indexes

9780765623966


Group identity
Consumer behavior
Virtual reality

HM 753 / V577

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