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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world /

Mathieson, Rick

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson - New York, N.Y. : AMACOM, c2010 - 282 p. : ill.

Includes bibliographical references and index

ISBN: 9780814415726

Subjects--Topical Terms:
Branding (Marketing)
Internet marketing

LC Class. No.: HF 5415.1255 / M373O

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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world /

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