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Brand-driven innovation : strategies for development and design : required reading range module reader /

Abbing, Erik Roscam

Brand-driven innovation : strategies for development and design : required reading range module reader / Erik Roscam Abbing - Lausanne : AVA Academia, c2010 - 208 p. : col. ill.

Includes bibliographical references and index

ISBN: 9782940411283

Subjects--Topical Terms:
Brand name products
Brand name products--Design
Branding (Marketing)
Organizational change

LC Class. No.: HD 69 .B7 / A224B

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Brand-driven innovation : strategies for development and design : required reading range module reader /

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