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Advertising media planning /

Sissors, Jack Zanville 1919-2004

Advertising media planning / Jack Z. Sissors and Roger B. Baron - 7th ed. - New York, N.Y. : McGraw-Hill, c2010 - 480 p. : ill.

Includes bibliographical references and index

ISBN: 9780071703123

Subjects--Topical Terms:
Advertising media planning

LC Class. No.: HF 5826.5 / S577A 2010

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