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Robert's rules of innovation : a 10-step program for corporate survival /

Brands, Robert F. 1957-

Robert's rules of innovation : a 10-step program for corporate survival / Robert F. Brands, with Martin J. Kleinman - Hoboken, N.J. : Wiley, c2010 - 212 p. : ill.

Includes bibliographical references and index

ISBN: 9780470596999

Subjects--Topical Terms:
New products
Technological innovations--Management
Diffusion of innovations--Management
Organizational change

LC Class. No.: HF 5415.153 / B726R

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Robert's rules of innovation : a 10-step program for corporate survival /

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