Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent. - New York, N.Y. : AMACOM, c2012. - 257 p. : ill.
Includes bibliographical references and index
9780814416761
Branding (Marketing)
Customer loyalty
HF5415.1255 / V562B