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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /

Vincent, Laurence

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent. - New York, N.Y. : AMACOM, c2012. - 257 p. : ill.

Includes bibliographical references and index

9780814416761


Branding (Marketing)
Customer loyalty

HF5415.1255 / V562B

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