Truth, lies, and advertising : the art of account planning /
Truth, lies, and advertising : the art of account planning / by John Steel. - New York, N.Y. : Wiley, c1998. - 298 p. : ill. - Adweek books .
Includes bibliographical references and index
9780471189626
Advertising campaigns--Planning--United States
Advertising--United States
Advertising agencies--Customer services--United States
HF 5837 / S733T