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Truth, lies, and advertising : the art of account planning /

Steel, Jon

Truth, lies, and advertising : the art of account planning / by John Steel. - New York, N.Y. : Wiley, c1998. - 298 p. : ill. - Adweek books .

Includes bibliographical references and index

9780471189626


Advertising campaigns--Planning--United States
Advertising--United States
Advertising agencies--Customer services--United States

HF 5837 / S733T

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