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The trend forecaster's handbook /

Raymond, Martin

The trend forecaster's handbook / Martin Raymond. - London : Laurence King, 2010. - 216 p. : ill. (chiefly col.).

Includes bibliographical references and index

ISBN: 9781856697026

Subjects--Topical Terms:
Consumer behavior
Consumers--Attitudes
Motivation research (Marketing)
New products

LC Class. No.: HF 5415.32 / R395T

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