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Agency mania : harnessing the madness of client/agency relationships for high-impact results /

Gralpois, Bruno

Agency mania : harnessing the madness of client/agency relationships for high-impact results / Bruno Gralpois. - New York, N.Y. : SelectBooks, c2010. - 316 p. : ill.

Includes bibliographical references and index

ISBN: 9781590792056

Subjects--Topical Terms:
Marketing--Management.
Strategic alliances (Business)
Customer relations--Management

LC Class. No.: HF 5415.13 / G724A

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Agency mania : harnessing the madness of client/agency relationships for high-impact results /

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