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Services marketing /

Bateson, John E.G.

Services marketing / John E. G. Bateson, K. Douglas Hoffman. - 4th ed. , international ed. - Australia : South-Western Cengage Learning, c2011. - 468 p. : ill.

Includes bibliographical references and index

ISBN: 9780538476454

Subjects--Topical Terms:
Service industries--Marketing

LC Class. No.: HD 9980.5 / B373S 2011

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