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The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services /

Foote, Cameron S.

The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services / Cameron S. Foote. - London : W.W. Norton, c2012. - 223 p. : ill.

Includes index

ISBN: 9780393733471

Subjects--Topical Terms:
Marketing
Strategic planning
Branding (Marketing)

LC Class. No.: HF 5415 / F667C

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The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services /

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