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Branded entertainment : product placement & brand strategy in the entertainment business /

Lehu, Jean-Marc

Branded entertainment : product placement & brand strategy in the entertainment business / Branded entertainment : product placement and brand strategy in the entertainment business Jean-Marc Lehu. - London : Kogan Page, c2009. - 266 p. : ill.

Includes bibliographical references and index

ISBN: 9780749453374

Subjects--Topical Terms:
Product placement in mass media
Product management

LC Class. No.: HF 6146 .P78 / L438B

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Branded entertainment : product placement & brand strategy in the entertainment business /

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