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Out of the box! : brand experiences between pop-up and flagship /

Out of the box! : brand experiences between pop-up and flagship / edited by Robert Klanten, Sven Ehmann, and Kitty Bolhofer. - Berlin : Die Gestalten Verlag, c2011. - 287 p. : col. ill.

Includes index

ISBN: 9783899553741

Subjects--Topical Terms:
Trademarks--Design
Advertising--Brand name products
Branding (Marketing)
Marketing

LC Class. No.: HD69.B7 / O976 2011

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Out of the box! : brand experiences between pop-up and flagship /

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