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The design of business : why design thinking is the next competitive advantage /

Martin, Roger

The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass. : Harvard Business Press, 2009. - 191 p. : ill.

Includes bibliographical references and index

ISBN: 9781422177808

Subjects--Topical Terms:
Creative ability in business
Lateral thinking
Creative thinking
Knowledge management
Management

LC Class. No.: HD 53 / M377D

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The design of business : why design thinking is the next competitive advantage /

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