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Public relations : strategies and tactics /

Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron. - 10th ed. , international ed. - Boston, Mass. : Allyn & Bacon, c2012. - 594 p. : col. ill.

Includes bibliographical references and index

ISBN: 9780205099160

Subjects--Topical Terms:
Public relations
Public relations--Study and teaching

LC Class. No.: HM 1221 / W542P 2012

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Public relations : strategies and tactics /

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