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Marketing essentials /

McDaniel, Carl

Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - 7th ed. , international ed. - Australia : South-Western Cengage Learning, c2012. - 648 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 9781111221928

Subjects--Topical Terms:
Marketing
Business education

LC Class. No.: HF 5415 / M322M 2012

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