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Marketing /

Hult, G. Tomas M.

Marketing / G. Thomas M. Hult, William M. Pride, O.C. Ferrell. - 16th ed. , international ed. - Australia : South-Western Cengage Learning, c2012. - 656 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 9780538480567

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 / H847M 2012

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