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Consumer behavior : global shifts and local effects /

Rajagopal 1957-

Consumer behavior : global shifts and local effects / Rajagopal. - New York, N.Y. : Nova Science Publishers, c2010. - 318 p. : ill. + 1 DVD - Global economic studies series .

Includes bibliographical references and index

ISBN: 9781608762767

Subjects--Topical Terms:
Consumer behavior
Consumer--Psychology
Marketing
International economic integration

LC Class. No.: HF 5415.32 / R342C

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Consumer behavior : global shifts and local effects /

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