Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. , McGraw-Hill international ed. - New York, N.Y. : McGraw Hill, 2013. - 642 p. : ill.
Includes bibliographical references and index
9780071086967
Service industries--Marketing
Customer services
Marketing
HD 9980.5 / Z447S 2013
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. , McGraw-Hill international ed. - New York, N.Y. : McGraw Hill, 2013. - 642 p. : ill.
Includes bibliographical references and index
9780071086967
Service industries--Marketing
Customer services
Marketing
HD 9980.5 / Z447S 2013
