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Buy-me! : swaying minds and influencing behaviours through mainstream advertising /

Eloy, Pedro

Buy-me! : swaying minds and influencing behaviours through mainstream advertising / Buy me! : swaying minds and influencing behaviours through mainstream advertising Pedro Eloy. - [S.l. : s.n.], c2011. - 202 p.

Cover and spine title: Buy me! : swaying minds and influencing behaviours through mainstream advertising

Includes bibliographical references

ISBN: 9781463572921

Subjects--Topical Terms:
Advertising
Communication marketing
Advertising media planning

LC Class. No.: HF 5823 / E469B

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Buy-me! : swaying minds and influencing behaviours through mainstream advertising /

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