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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. , McGraw-Hill international ed. - New York, N.Y. : McGraw-Hill Irwin, c2013. - 772 p. : col. ill. + 1 CD-ROM

Includes bibliographical references and indexes

ISBN: 9780071318174

Subjects--Topical Terms:
Consumer behavior--United States
Market surveys--United States
Consumer behavior--United States--Case studies

LC Class. No.: HF 5415.33 .U6 / H384C 2013

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Consumer behavior : building marketing strategy /

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