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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Global ed. 5th ed. - Boston, Mass. : Pearson, c2012. - 463 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 9780273753285

Subjects--Topical Terms:
Communication in marketing
Advertising

LC Class. No.: HF 5415.123 / C568I 2012

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