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Qualitative consumer & marketing research /

Belk, Russell W.

Qualitative consumer & marketing research / Qualitative consumer and marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets. - Los Angeles, Calif. : SAGE, 2013. - 234 p. : ill.

Includes bibliographical references and index

ISBN: 9780857027672

Subjects--Topical Terms:
Marketing research
Consumers--Research
Qualitative research

LC Class. No.: HF 5415.2 / B444Q

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