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Consumer behaviour : applications in marketing /

East, Robert

Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele. - 2nd ed. - Los Angeles, Calif. : SAGE, 2013. - 337 p. : ill.

Includes bibliographical references and indexes

ISBN: 9781446211236

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF 5415.32 / E277C 2013

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