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The luxury strategy : break the rules of marketing to build luxury brands /

Kapferer, Jean-Noel

The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. - 2nd ed. - London : Kogan Page, 2012. - 395 p. : ill.

Includes bibliographical references and index

ISBN: 9780749464912

Subjects--Topical Terms:
Luxuries--Marketing
Luxury goods industry
Product management

LC Class. No.: HD 9999 .L852 / K363L 2012

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The luxury strategy : break the rules of marketing to build luxury brands /

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