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Wikibrands : reinventing your company in a customer-driven marketplace /

Moffitt, Sean.

Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. - New York, N.Y. : McGraw-Hill, c2011. - xv, 318 p. : ill.

Includes index

ISBN: 9780071749275

Subjects--Topical Terms:
Branding (Marketing)
Product management.
Internet marketing
Wikis (Computer science)

LC Class. No.: HD69.B7 / M633W 2011

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Wikibrands : reinventing your company in a customer-driven marketplace /

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