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Marketing : an introduction /

Armstrong, Gary.

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed. , global ed. - Boston, Mass. : Pearson, c2013. - 534 p. : ill. (chiefly col.).

Includes bibliographical references and indexes

ISBN: 9780273767183

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 / A757M 2013

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