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Sensory marketing : research on the sensuality of products /

Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna. - New York, N.Y. : Routledge, 2010. - 392 p. : ill. (chiefly col.).

Include bibliographical references and indexes

ISBN: 9781841698892

Subjects--Topical Terms:
Marketing--Psychological aspects
New products--Psychological aspects
Sensuality
Senses and sensation
Consumer behavior

LC Class. No.: HF 5415 / S467

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Sensory marketing : research on the sensuality of products /

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