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The handbook of strategic public relations and integrated marketing communications /

The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood. - 2nd ed. - New York, N.Y. : McGraw-Hill, c2012. - 904 p. : ill.

Includes bibliographical references and index

ISBN: 9780071767460

Subjects--Topical Terms:
Public relations
Communication in management
Communication in marketing

LC Class. No.: HM 263 / H362 2012

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The handbook of strategic public relations and integrated marketing communications /

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