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The most powerful brand on earth : how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media /

Boudreaux, Chris

The most powerful brand on earth : how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media / Chris Boudreaux and Susan F. Emerick. - Upper Saddle River, N.J. : Prentice Hall, c2014. - 215 p. : ill.

Includes bibliographical references and index

ISBN: 9780133115390

Subjects--Topical Terms:
Business names
Employee empowerment
Social media
Organizational effectiveness
Industrial management
Business communication

LC Class. No.: HD 69 .B7 / B682M

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The most powerful brand on earth : how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media /

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