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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /

Kaputa, Catherine 1948-

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa. - Boston, Mass. : Nicholas Brealey Publishing, 2012. - 272 p.

Includes bibliographical references and index

ISBN: 9781857885811

Subjects--Topical Terms:
Branding (Marketing)
Success in business

LC Class. No.: HF 5415.1255 / K368B

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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /

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