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Capture the mindshare and the market share will follow : the art and science of building brands /

Gill, Libby

Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill. - New York, N.Y. : Palgrave Macmillan, c2013. - 234 p.

Includes bibliographical references and index

ISBN: 9781137278517

Subjects--Topical Terms:
Branding (Marketing)
Business communication--Psychological aspects

LC Class. No.: HF 5415.1255 / G544C

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Capture the mindshare and the market share will follow : the art and science of building brands /

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