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Archetypes in branding : a toolkit for creatives and strategists /

Hartwell, Margaret Pott

Archetypes in branding : a toolkit for creatives and strategists / Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates, Max Spector, art director. - Cincinnati, Ohio. : HOW Books, c2012. - 120 p. : ill. (chiefly col.).

Includes index

ISBN: 9781440308185

Subjects--Topical Terms:
Commercial art
Branding (Marketing)
Archetype (Psychology)

LC Class. No.: HF5415.1255 / H377A

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Archetypes in branding : a toolkit for creatives and strategists /

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