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Unconscious branding : how neuroscience can empower (and inspire) marketing /

Van Praet, Douglas

Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. - New York, N.Y. : Palgrave Macmillan, 2012. - 274 p.

Includes bibliographical references and index

ISBN: 9780230341791

Subjects--Topical Terms:
Consumer behavior--Psychological aspects
Marketing--Psychological aspects

LC Class. No.: HF 5415.32 / V366U

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Unconscious branding : how neuroscience can empower (and inspire) marketing /

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