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Neuromarketing : exploring the brain of the consumer /

Zurawicki, Leon.

Neuromarketing : exploring the brain of the consumer / Leon Zurawicki. - [Berlin] : Springer, c2010. - 273 p. : ill.

Includes bibliographical references and index

ISBN: 9783540778288

Subjects--Topical Terms:
Consumer behavior
Marketing--Psychological aspects

LC Class. No.: HF5415.32 / Z872N

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