Brand valued : how socially valued brands hold the key to a sustainable future and business success /
Champniss, Guy.
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. - Chichester : Wiley, 2011. - 290 p. : ill.
Includes bibliographical references and index.
9781119976677
Branding (Marketing)--Social aspects.
Social responsibility of business.
HF5415.1255 / C425B 2011
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. - Chichester : Wiley, 2011. - 290 p. : ill.
Includes bibliographical references and index.
9781119976677
Branding (Marketing)--Social aspects.
Social responsibility of business.
HF5415.1255 / C425B 2011
