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Advertising transformed : the new rules for the digital age /

Van Dyck, Fons

Advertising transformed : the new rules for the digital age / Fons Van Dyck. - London : Kogan Page, 2014. - 171 p. : ill.

Includes bibliographical references and index

ISBN: 9780749471484

Subjects--Topical Terms:
Advertising
Advertising--Technological innovations
Internet advertising
Technology

LC Class. No.: HF5823 / V362A 2014

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Advertising transformed : the new rules for the digital age /

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