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Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices /

Hasen, Jeff, s1958-

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Jeff Hasen. - Hoboken, N.J. : Wiley, c2012. - xvii, 206 p.

Includes index

ISBN: 9781118243268

Subjects--Topical Terms:
Telemarketing
Mobile commerce
Internet marketing
Cell phone advertising

LC Class. No.: HF5415.1265 / H373M 2012

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Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices /

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