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Building brand authenticity : 7 habits of iconic brands /

Beverland, Michael.

Building brand authenticity : 7 habits of iconic brands / Michael Beverland. - Houndmills : Palgrave Macmillan, 2009. - 219 p. : ill.

Includes bibliographical references and indexes.

ISBN: 9780230580312

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.

LC Class. No.: HF5415.1255 / B483B

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Building brand authenticity : 7 habits of iconic brands /

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