Content to commerce : engaging consumers across paid, owned, and earned channels /
Savar, Avi, 1973-
Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar. - Hoboken, N.J. : Wiley, c2013. - 242 p. : ill.
Includes bibliographical references and index.
9781118480182
Social marketing.
Internet marketing.
HF5414 / S282C
Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar. - Hoboken, N.J. : Wiley, c2013. - 242 p. : ill.
Includes bibliographical references and index.
9781118480182
Social marketing.
Internet marketing.
HF5414 / S282C
